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  • The Beautiful Figures of Teil Duncan

    The colours! The compositions! I have no words… just love. If you happen to be in Charleston in April, Teil Duncan is having a show, which I would highly recommend checking out. For those of us who aren’t that lucky, find her online here. Thanks for reading!

  • Let’s Forget Winter

    It’s always around this time of year that I get a bit itchy for outside time that doesn’t involve freezing my face off. In lieu of actually warm weather, I find solace in looking at growing things online, and was especially delighted by this guy who replaced his front lawn with a veggie and flower Read more

  • The Evolution of the Bicycle

    This mesmerizing video below really speaks for itself. And Benny Goodman makes everything better. By the Danish firm Visual Artwork. Thanks for reading!

  • Farewell to Summer

    This seemed like an appropriate send off to summer. I especially enjoy the footsicle. From the talented Mateo Cabeza. Watch the video below. Thanks for reading!

“… [Our] invitations were completely us and they came about through a great experience.” – Adam, Sweet Side Client”


Our Story

Sweet Side was formed from a merging of creative and practical skills, including photography, retouching, copy editing, prop styling, brand development, and web and graphic design.

Today, we focus on web & print design, as well as wedding & event styling in collaboration with vintage boutique Odds & Mends.

As you might guess from this, we have a diverse love for many kinds of design. With influences including everything from current home decor to vintage children’s books, you can be certain that Sweet Side will create work that is both practical and unique to you.

Check out our wedding section and samples of our work below.

Founder // Diana Fleming

Diana graduated from the University of Western Ontario with a Bachelor of Arts, specializing in 20th Century Culture, and rounded out her design education through OCAD and Ryerson’s graphic communications programs. Diana is passionate about designing projects that are clean and balanced, blending aesthetics with functionality.

When she’s not hard at work, creating simple solutions to your design problems, you can find her digging around in her garden or searching for vintage treasures at flea markets.

Testimonial // Colin

I’ve hired Sweet Side Design for a number of design projects related to promotion of my freelance writing, speaking and consulting work, including website and business card design and some photo projects. Not only does Diana have a tremendous eye for sharp design but she also has a quick intuitive grasp for what I’m trying to do. She takes the germ of an idea and quickly turns it into something informative, useful and, perhaps most important of all, beautiful. She works quickly, accurately, and with just the right amount of give-and-take between us to make sure she’s responsive to my needs without lots of timely hassle. Sweet Side is a dream to work with and will always be who I’ll turn to for design projects. – Colin Ellard, Neuroscientist

Testimonial // Adam & Julius

Sweet Side Design was great to work with. Diana asked incisive questions to understand us and our aesthetic and suggested a concept for our invitations. At our next meeting, she presented us with a number of options for our invitations: fonts, images and wording–little things we wouldn’t even have thought of–which she turned into 4 brilliant mock ups. We picked one and she helped us tinker to make it perfect. In the end, we got wonderful invitations that we got lots of compliments on, but more than that, Sweet Side’s invitations were completely us and they came about through a great experience.

Testimonial // Alice

Sweet Side Design was a pleasure to work with: Diana is a clear communicator, creative and in line with the client’s vision, and works within a reasonable timeline. What I liked most about working with Diana was what an ease it was to work with her – she is pleasant and easy-going and that makes the process relaxing and enjoyable. I will definitely use Sweet Side again in the future for my design needs.
– Alice Toyonaga, owner, Chatterrungirl


Web Design

Your website is often one of the first things a potential customer looks at to find out about your business. Sweet Side can ensure you are making the best impression possible. Whether you need something new from scratch or just a tweak or two to something you already have, we’ve got the tips and tricks to make sure your business shines! Ask us for a free quote.


How many times have you looked past the first or second page of your Google search results? Search engine optimization, which can sound a bit confusing, actually just means that your site is set up in the best way possible to make sure search engines can find it and rank it. Sweet Side can help to get your website recognized and into that top spot by using a variety of SEO techniques. Ask us how!


In a world gone digital, a great piece of print can make a standout impression on your audience. From business cards to brochures to complete magazines, Sweet Side does it all! We’re happy to work within your existing branding guidelines or to create something that is unique to your specific project. Check out some samples of our past work or contact us about your next print idea!


Your brand tells a story about who you are, what you do and who would benefit from your offerings. Sweet Side can determine your brand position and create an identity to not only convey your company’s personality, but also win over your target audience. After we’ve designed a brand you love, we can apply it to all your marketing, creating a consistent and memorable look across platforms. Learn more.

Social Media

In marketing today, more personalized brand experiences are the ones that stand out. Using social media to reach into your audience’s daily life is an effective way to do this. Sweet Side can determine which of the many social media platforms will work best to reach your target market and develop a strategy for creating content that will speak to this audience. Contact us for details.

Wedding Design

Planning your own wedding is exciting, but can also be overwhelming when you start to consider the number of decisions that need to be made. From big things like venue and menu right down to the little stuff stuff like dessert presentation, Sweet Side can help take some of the pressure off. Just want some help with staging your altar? We’re on it! Or need someone to consult on decisions throughout your planning? That’s us! Our wedding design services are tailored entirely to your needs. Ask to see sample packages.


Everyone loves getting mail that isn’t a bill to pay, especially if it’s an invitation to a party! Whatever your upcoming event – wedding, shower, birthday, anniversary, religious milestone, charity or business-related soiree, you name it! – Sweet Side loves designing invitations. We’ll talk with you about what you’ve got planned, then come up with a customized design that will set the tone for what’s to come. Tell us about your upcoming get-together.


You’ve got a great logo, a sharp website, and solid social media campaign, but you’re looking to branch out further by advertising online or in print. Following your branding guidelines, Sweet Side can create digital or analogue material in whatever format your heart desires. From ads in trade publications to online banners, we’ve got you covered. Have questions? We’re happy to help.


Upcoming nuptials? Congrats! Here’s how we can help to make your day perfect.

Print Design

Save the Date cards, shower invitations, wedding invitations, RSVP cards, place cards, seating charts, table markers, thank you notes – just some of the printed items you’ll decide on for your celebration. Sweet Side handles it all.

Check out some of our work below or contact us for more information. We’d love to create integrated and unique materials for your event!

Wedding Styling

Classic, retro, rustic, eclectic, modern – each couple has different ideas of what elements make the perfect event. Helping you to decide on these elements is our favourite part!

In partnership with Odds & Mends, Sweet Side can help to create your ideal wedding, personalized to your style and venue. Check out the gallery below of a recent event styled by Sweet Side.

Styled by Sweet Side




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